It’s never about us.

The term we use at Relab is called “customer obsession”. Being customer obsessed means we adopt a customer centric thinking, where it’s less about us and more about our customers and partners.

Born in Melbourne, Relab is an award-winning digital strategy and design consultancy focused on end user experiences across digital channels and devices. We serve to give our customers and their users a positive and often, meaningful experience.

Digital Strategy & Consulting

Focusing on high-value strategic outputs that are practical, sustainable and capable in increasing project overall productivity and efficiency.

Experience & Design

Human centric and measurable digital product design executions with a highly collaborative approach to produce impactful prototyping and testing processes.

Engineering & Technology

Future-casting digital transformation to fuel business growth, through seamless and efficient integration of technology, data and design.

Brands we've worked with

Our values

We believe in offering best practice digital solutions to help our customers and partners exponentially accelerate productivity in Digital Strategy, Experience Design and Technology.

Relab started off from humble beginnings as a Digital Design Agency in Melbourne, built and driven by people with genuine care, love and immense passion to their craft. Today, collectively, we strive to be the most customer-obsessed independent Digital Consultancy Group building remarkable end user experiences that are nimble, data-led, user-focused and innovative while catering to the rapidly growing needs of the market.

Equipped with cross-functional teams of experts, we strive to build a stronger niche to fill a market gap while embracing collaboration more than ever.

No matter the size and shape of the engagement, we always live by our core customer values that we hold dearly within our people culture – personable communications, quick turnaround service while producing high-quality products and solutions. These are our promise to our customers, and ultimately, to ourselves and the industry.

#RELABLIFE Popular Videos

#RELABLIFE is a weekly video publication for Creative, Digital Design and Product Strategy enthusiasts, where we share some industry insights, tips, hacks and our team culture.