About our approach.

We like to champion bold ideas, but in incremental shifts instead of risky exponential modifications. Working agile is our game. Our way of doing cultivates creativity and innovation, redefining your design strategy playbook to create meaningful products and experiences for your users.

Relab’s way is a unique blend of design thinking principles, design sprint methodologies and agile practices. We believe in a human centred mindset that puts users in the spotlight, combining it with an iterative and systematic process to solve complex challenges and build user-tested prototypes worth investing into.

Strategic

We don’t do anything without a reason. We use strategic thinking to look at the big picture, unveil opportunities and increase efficiency in your product design strategies.

Empathic

Empathy is the foundation of our problem-solving beliefs. Designing groundbreaking products only works when you’re seeing things from the users’ perspectives.

Human centric and measurable digital product design executions with a highly collaborative approach to produce impactful prototyping and testing processes.

Collaborative

We will break down siloes and bring all the best ideas to one table. You’ll learn a fun and orderly way to work together for the best results.

Brands we've worked with

Our story

Relab is founded on the spirit of driving positive changes in everything we do.

Since we started in 2012, we’ve always believed in making a difference through incremental positive changes, instead of pie-in-the-sky mottos. We strive to put the focus on your customers, champion practicality, systemise design, and fast-track design innovation for your business regardless of how big or small your ambition is.

And we believe in giving back the good that we get. Our social initiative, Relab Goods, donates a portion of the profit to various mental health organisations.

Because at the end of the day, we know that it is not about us, and it will be the little things we do that make a difference.

Our popular YouTube videos

#RELABLIFE Popular Videos

We regularly share our expertise, techniques and knowledge to the UX, Product Design and Design Sprint community through videos on YouTube. Our content are designed and produced for free, to educate and inspire those who are keen to learn and get into digital product design & strategy.