Relab Design Sprint Enquiry

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IDP Education,
IELTS

IDP Education,
IELTS

IDP Education, IELTS

IDP Education, IELTS

~  Case Study

Design Sprint for innovation in The International English Language Testing System (IELTS)

~  Case Study

Design Sprint for innovation in The International English Language Testing System (IELTS)

~  Case Study

Design Sprint for innovation in The International English Language Testing System (IELTS)

Design Sprint for innovation in The International English Language Testing System (IELTS)

Design Sprint for innovation in The International English Language Testing System (IELTS)

- - -

GV Design Sprint
Project management

User research
Creative strategy

UI/UX design

- - -

GV Design Sprint
Project management

User research
Creative strategy

UI/UX design

- - -

GV Design Sprint
Project management

User research
Creative strategy

UI/UX design

- - -

GV Design Sprint
Project management

User research
Creative strategy

UI/UX design

- - -

GV Design Sprint
Project management

User research
Creative strategy

UI/UX design

Hero

Following a brand positioning analysis and research exercise, IELTS identified key challenges around maintaining customer trust and the perception around its brand due to rising competition in the English language test system options available to its market. Relab was approached to assist with the UI/UX Design Consultation & Strategy specifically on the IELTS Essentials website platform.

Following a brand positioning analysis and research exercise, IELTS identified key challenges around maintaining customer trust and the perception around its brand due to rising competition in the English language test system options available to its market. Relab was approached to assist with the UI/UX Design Consultation & Strategy specifically on the IELTS Essentials website platform.

Following a brand positioning analysis and research exercise, IELTS identified key challenges around maintaining customer trust and the perception around its brand due to rising competition in the English language test system options available to its market. Relab was approached to assist with the UI/UX Design Consultation & Strategy specifically on the IELTS Essentials website platform.

Following a brand positioning analysis and research exercise, IELTS identified key challenges around maintaining customer trust and the perception around its brand due to rising competition in the English language test system options available to its market. Relab was approached to assist with the UI/UX Design Consultation & Strategy specifically on the IELTS Essentials website platform.

Upon initial consultation, Relab identified that the project challenge was complex due to various stakeholder needs and was a risky investment. There were uncertainties and questions around what offering did the target market really need. Time was also a challenge that accuracy on solutions and urgency on delivery was critical.

After clarifying business needs, the Relab strategy team advocated for a 2 week Design Sprint process that allowed us to rapidly come up with high fidelity prototypes in such short period of time and test it on specific user groups. Week 1 was about understanding the problems and Week 2 was dedicated to solutions, prototyping and testing it on real users. Throughout the intensive process, both Relab and IELTS team from IDP Education worked collaboratively while involving senior stakeholders of the organisation to validate decisions and solutions. At the end of the 2 weeks, the IELTS team saw alignment and confidence around ideas worth executing based on the user interview feedback. The high-fidelity prototype and design working files also became high value assets for the Technical Development & Engineering team, that it allowed them to accurately estimate technical effort – massively minimising overall project risks.

The IELTS Essentials website was launched successfully and quickly saw great results particularly around booking conversions and user engagements where it became the touchpoint of the user journey. Within the first month of launch, some high level success metrics were met including:

  • Booking conversion rate up by 48%
  • IELTS test booking metrics up by 30% roughly equating to AUD$147K
  • Website bounce rate down by 7.5%
  • Average user engagement session duration up by 14%

Upon initial consultation, Relab identified that the project challenge was complex due to various stakeholder needs and was a risky investment. There were uncertainties and questions around what offering did the target market really need. Time was also a challenge that accuracy on solutions and urgency on delivery was critical.

After clarifying business needs, the Relab strategy team advocated for a 2 week Design Sprint process that allowed us to rapidly come up with high fidelity prototypes in such short period of time and test it on specific user groups. Week 1 was about understanding the problems and Week 2 was dedicated to solutions, prototyping and testing it on real users. Throughout the intensive process, both Relab and IELTS team from IDP Education worked collaboratively while involving senior stakeholders of the organisation to validate decisions and solutions. At the end of the 2 weeks, the IELTS team saw alignment and confidence around ideas worth executing based on the user interview feedback. The high-fidelity prototype and design working files also became high value assets for the Technical Development & Engineering team, that it allowed them to accurately estimate technical effort – massively minimising overall project risks.

The IELTS Essentials website was launched successfully and quickly saw great results particularly around booking conversions and user engagements where it became the touchpoint of the user journey. Within the first month of launch, some high level success metrics were met including:

  • Booking conversion rate up by 48%
  • IELTS test booking metrics up by 30% roughly equating to AUD$147K
  • Website bounce rate down by 7.5%
  • Average user engagement session duration up by 14%

Upon initial consultation, Relab identified that the project challenge was complex due to various stakeholder needs and was a risky investment. There were uncertainties and questions around what offering did the target market really need. Time was also a challenge that accuracy on solutions and urgency on delivery was critical.

After clarifying business needs, the Relab strategy team advocated for a 2 week Design Sprint process that allowed us to rapidly come up with high fidelity prototypes in such short period of time and test it on specific user groups. Week 1 was about understanding the problems and Week 2 was dedicated to solutions, prototyping and testing it on real users. Throughout the intensive process, both Relab and IELTS team from IDP Education worked collaboratively while involving senior stakeholders of the organisation to validate decisions and solutions. At the end of the 2 weeks, the IELTS team saw alignment and confidence around ideas worth executing based on the user interview feedback. The high-fidelity prototype and design working files also became high value assets for the Technical Development & Engineering team, that it allowed them to accurately estimate technical effort – massively minimising overall project risks.

The IELTS Essentials website was launched successfully and quickly saw great results particularly around booking conversions and user engagements where it became the touchpoint of the user journey. Within the first month of launch, some high level success metrics were met including:

  • Booking conversion rate up by 48%
  • IELTS test booking metrics up by 30% roughly equating to AUD$147K
  • Website bounce rate down by 7.5%
  • Average user engagement session duration up by 14%

Upon initial consultation, Relab identified that the project challenge was complex due to various stakeholder needs and was a risky investment. There were uncertainties and questions around what offering did the target market really need. Time was also a challenge that accuracy on solutions and urgency on delivery was critical.

After clarifying business needs, the Relab strategy team advocated for a 2 week Design Sprint process that allowed us to rapidly come up with high fidelity prototypes in such short period of time and test it on specific user groups. Week 1 was about understanding the problems and Week 2 was dedicated to solutions, prototyping and testing it on real users. Throughout the intensive process, both Relab and IELTS team from IDP Education worked collaboratively while involving senior stakeholders of the organisation to validate decisions and solutions. At the end of the 2 weeks, the IELTS team saw alignment and confidence around ideas worth executing based on the user interview feedback. The high-fidelity prototype and design working files also became high value assets for the Technical Development & Engineering team, that it allowed them to accurately estimate technical effort – massively minimising overall project risks.

The IELTS Essentials website was launched successfully and quickly saw great results particularly around booking conversions and user engagements where it became the touchpoint of the user journey. Within the first month of launch, some high level success metrics were met including:

  • Booking conversion rate up by 48%
  • IELTS test booking metrics up by 30% roughly equating to AUD$147K
  • Website bounce rate down by 7.5%
  • Average user engagement session duration up by 14%

Upon initial consultation, Relab identified that the project challenge was complex due to various stakeholder needs and was a risky investment. There were uncertainties and questions around what offering did the target market really need. Time was also a challenge that accuracy on solutions and urgency on delivery was critical.

After clarifying business needs, the Relab strategy team advocated for a 2 week Design Sprint process that allowed us to rapidly come up with high fidelity prototypes in such short period of time and test it on specific user groups. Week 1 was about understanding the problems and Week 2 was dedicated to solutions, prototyping and testing it on real users. Throughout the intensive process, both Relab and IELTS team from IDP Education worked collaboratively while involving senior stakeholders of the organisation to validate decisions and solutions. At the end of the 2 weeks, the IELTS team saw alignment and confidence around ideas worth executing based on the user interview feedback. The high-fidelity prototype and design working files also became high value assets for the Technical Development & Engineering team, that it allowed them to accurately estimate technical effort – massively minimising overall project risks.

The IELTS Essentials website was launched successfully and quickly saw great results particularly around booking conversions and user engagements where it became the touchpoint of the user journey. Within the first month of launch, some high level success metrics were met including:

  • Booking conversion rate up by 48%
  • IELTS test booking metrics up by 30% roughly equating to AUD$147K
  • Website bounce rate down by 7.5%
  • Average user engagement session duration up by 14%
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“Within a very short time-frame, Relab’s expertise in leading us through their design sprint process, quick understanding of our business goals as well as their creative talent, provided us with a design solution that we’re very confident to take into market.”



Jac Tang

Digital Marketing Manager, IDP Education

“Within a very short time-frame, Relab’s expertise in leading us through their design sprint process, quick understanding of our business goals as well as their creative talent, provided us with a design solution that we’re very confident to take into market.”

Jac Tang
Digital Marketing Manager, IDP Education

“Within a very short time-frame, Relab’s expertise in leading us through their design sprint process, quick understanding of our business goals as well as their creative talent, provided us with a design solution that we’re very confident to take into market.”

Jac Tang
Digital Marketing Manager, IDP Education

“Within a very short time-frame, Relab’s expertise in leading us through their design sprint process, quick understanding of our business goals as well as their creative talent, provided us with a design solution that we’re very confident to take into market.”

Jac Tang
Digital Marketing Manager, IDP Education

“Within a very short time-frame, Relab’s expertise in leading us through their design sprint process, quick understanding of our business goals as well as their creative talent, provided us with a design solution that we’re very confident to take into market.”

Jac Tang
Digital Marketing Manager, IDP Education

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A customer obsessed digital design consultancy

A customer obsessed digital design consultancy

A customer obsessed digital design consultancy

A customer obsessed digital design consultancy

A customer obsessed digital design consultancy

Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+613 9421 5069
hello@relab.com.au


Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+613 9421 5069
hello@relab.com.au


Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+613 9421 5069
hello@relab.com.au


Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+61 3 9421 5069
hello@relab.com.au

Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+61 3 9421 5069
hello@relab.com.au

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Schedule a video/audio call to discuss about how we can help you

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Schedule a video/audio call to discuss about how we can help you

Request a Call

Copyright © 2020 Relab Studios Pty Ltd.  All rights reserved.

Copyright © 2020 Relab Studios Pty Ltd.  All rights reserved.

Copyright © 2020 Relab Studios Pty Ltd.  All rights reserved.

Copyright © 2020 Relab Studios Pty Ltd.  All rights reserved.