MiniJumbuk

~  Case Study

Design-led eCommerce and the latest in Front End Development technology.

~  Case Study

Design-led eCommerce and the latest in Front End Development technology.

~  Case Study

Design-led eCommerce and the latest in Front End Development technology.

Design-led eCommerce and the latest in Front End Development technology

Design-led eCommerce and the latest in Front End Development technology.

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Project management
Creative strategy
UI/UX
Technical development
Email marketing

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Project management
Creative strategy
UI/UX
Technical development
Email marketing

- - -

Project management
Creative strategy
UI/UX
Technical development
Email marketing

- - -

Project management
Creative strategy
UI/UX
Technical development
Email marketing

- - -

Project management
Creative strategy
UI/UX
Technical development
Email marketing

MiniJumbuk-Hero

Upon the discovery on a number of user behavioural studies including Focus Group Testing and Heatmap studies, it was obvious that MiniJumbuk’s old website required a set of specific optimisation works that eventually lead into a ‘staged approach’ website redesign project.

Upon the discovery on a number of user behavioural studies including Focus Group Testing and Heatmap studies, it was obvious that MiniJumbuk’s old website required a set of specific optimisation works that eventually lead into a ‘staged approach’ website redesign project.

Upon the discovery on a number of user behavioural studies including Focus Group Testing and Heatmap studies, it was obvious that MiniJumbuk’s old website required a set of specific optimisation works that eventually lead into a ‘staged approach’ website redesign project.

Upon the discovery on a number of user behavioural studies including Focus Group Testing and Heatmap studies, it was obvious that MiniJumbuk’s old website required a set of specific optimisation works that eventually lead into a ‘staged approach’ website redesign project.

Upon the discovery on a number of user behavioural studies including Focus Group Testing and Heatmap studies, it was obvious that MiniJumbuk’s old website required a set of specific optimisation works that eventually lead into a ‘staged approach’ website redesign project.

Rewarded with the project, our teams at Relab made sure that our solutions are data- driven not just in Technology, but also in Design. To do this, we took time to study MiniJumbuk’s user behaviours through various channels that our solution was well informed. Investment was made on the analysis of data gathered from Google Analytics, including aspects such as Behaviour Flow, Site Content, Events Flow & Pages, Demographics, Browser & OS, Mobile Data, Devices Data, Language Data and Location Data – all with the aim to support a user-centric approach to our visual design proposals.

To improve user experience guideline and provide design recommendations based on actual data and analysis, Stakeholder Interviews, Heatmaps and Live User Recording data were also generated via third party software, Hotjar. Data and analysis collected over the course of 2000 views per page informed a visual design process that is meaningful and customer-focused.

Technically, we applied latest technology, using popular Javascript framework ReactJS along with headless CMS approach, giving us complete separation between back end and front end components of the work. Our integrated Design & Developoment strategy resulted in an eCommerce website that was well on budget, meeting the core requirement of avoiding a full back end rebuild, leveraging investment made in previous years. However, also using this same opportunity to implement decoupled CMS using RESTful API along with latest Front End JavaScript framework, React JS.

Key result highlights brought back into the business includes:

  • An increase of online sales revenue buy 80%*
  • Increase of returning visitors*
  • 50% increase of mobile device usage* supported by a mobile-first design approach
  • Implementation of React JS with Decoupled CMS offers greater brand and UX flexibility, compatibility and scalability

  • Increase of site speed and active users*

* Data gathered from the first 3 months of launch

Rewarded with the project, our teams at Relab made sure that our solutions are data- driven not just in Technology, but also in Design. To do this, we took time to study MiniJumbuk’s user behaviours through various channels that our solution was well informed. Investment was made on the analysis of data gathered from Google Analytics, including aspects such as Behaviour Flow, Site Content, Events Flow & Pages, Demographics, Browser & OS, Mobile Data, Devices Data, Language Data and Location Data – all with the aim to support a user-centric approach to our visual design proposals.

To improve user experience guideline and provide design recommendations based on actual data and analysis, Stakeholder Interviews, Heatmaps and Live User Recording data were also generated via third party software, Hotjar. Data and analysis collected over the course of 2000 views per page informed a visual design process that is meaningful and customer-focused.

Technically, we applied latest technology, using popular Javascript framework ReactJS along with headless CMS approach, giving us complete separation between back end and front end components of the work. Our integrated Design & Developoment strategy resulted in an eCommerce website that was well on budget, meeting the core requirement of avoiding a full back end rebuild, leveraging investment made in previous years. However, also using this same opportunity to implement decoupled CMS using RESTful API along with latest Front End JavaScript framework, React JS.

Key result highlights brought back into the business includes:

  • An increase of online sales revenue buy 80%*
  • Increase of returning visitors*
  • 50% increase of mobile device usage* supported by a mobile-first design approach
  • Implementation of React JS with Decoupled CMS offers greater brand and UX flexibility, compatibility and scalability
  • 
Increase of site speed and active users*

* Data gathered from the first 3 months of launch

Rewarded with the project, our teams at Relab made sure that our solutions are data- driven not just in Technology, but also in Design. To do this, we took time to study MiniJumbuk’s user behaviours through various channels that our solution was well informed. Investment was made on the analysis of data gathered from Google Analytics, including aspects such as Behaviour Flow, Site Content, Events Flow & Pages, Demographics, Browser & OS, Mobile Data, Devices Data, Language Data and Location Data – all with the aim to support a user-centric approach to our visual design proposals.

To improve user experience guideline and provide design recommendations based on actual data and analysis, Stakeholder Interviews, Heatmaps and Live User Recording data were also generated via third party software, Hotjar. Data and analysis collected over the course of 2000 views per page informed a visual design process that is meaningful and customer-focused.

Technically, we applied latest technology, using popular Javascript framework ReactJS along with headless CMS approach, giving us complete separation between back end and front end components of the work. Our integrated Design & Developoment strategy resulted in an eCommerce website that was well on budget, meeting the core requirement of avoiding a full back end rebuild, leveraging investment made in previous years. However, also using this same opportunity to implement decoupled CMS using RESTful API along with latest Front End JavaScript framework, React JS.

Key result highlights brought back into the business includes:

  • An increase of online sales revenue buy 80%*
  • Increase of returning visitors*
  • 50% increase of mobile device usage* supported by a mobile-first design approach
  • Implementation of React JS with Decoupled CMS offers greater brand and UX flexibility, compatibility and scalability
  • 
Increase of site speed and active users*

* Data gathered from the first 3 months of launch

Heatmap
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“Alvin and the Relab team were excellent to work with. They brought our website up to speed and improved the overall user experience with focus group testing and heat mapping. They are passionate at building a website that represents the brand and its needs.”

Kate Gill
Marketing Coordinator, MiniJumbuk

“Alvin and the Relab team were excellent to work with. They brought our website up to speed and improved the overall user experience with focus group testing and heat mapping. They are passionate at building a website that represents the brand and its needs.”

Kate Gill
Marketing Coordinator, MiniJumbuk

“Alvin and the Relab team were excellent to work with. They brought our website up to speed and improved the overall user experience with focus group testing and heat mapping. They are passionate at building a website that represents the brand and its needs.”

Kate Gill
Marketing Coordinator, MiniJumbuk

“Alvin and the Relab team were excellent to work with. They brought our website up to speed and improved the overall user experience with focus group testing and heat mapping. They are passionate at building a website that represents the brand and its needs.”

 Kate Gill
Marketing Coordinator, MiniJumbuk

“Alvin and the Relab team were excellent to work with. They brought our website up to speed and improved the overall user experience with focus group testing and heat mapping. They are passionate at building a website that represents the brand and its needs.”

Kate Gill
Marketing Coordinator, MiniJumbuk

LogoTypeArtboard 1

A customer obsessed digital design agency

A customer obsessed digital design agency

A customer obsessed digital design agency

A customer obsessed digital design agency

A customer obsessed digital design agency

Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+613 9529 4291
hello@relab.com.au


Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+613 9529 4291
hello@relab.com.au


Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+613 9529 4291
hello@relab.com.au


Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+61 3 9529 4291
hello@relab.com.au

Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+61 3 9529 4291
hello@relab.com.au

Copyright © 2018 Relab Studios Pty Ltd.  All rights reserved.

Copyright © 2018 Relab Studios Pty Ltd.  All rights reserved.