Radical Yes is a modern women footwear brand for the busy and the creative. Their shoes are created to instill a spirit of independence. Shoes that cross the divide of looking sharp and being comfortable. Shoes that are designed to quickly become the every-day-go-to favourites. Relab was approached as an Ecommerce partner to provide guidance in the next frontier of Radical Yes’ online presence.
Having positioned themselves well in the right market, Radical Yes saw an opportunity to take their Ecommerce game up to the next level.
The user needs
The business needs
our approach
We started by focusing on the “low hanging fruit”, so the investment can bring in results. We kept things real and we kept it lean.
After a solid discovery process, Relab and Radical Yes identified a number of key pages that would impact the overall online shopping experience. We focused on these pages and further investigated their performance metrics through heatmapping and analytics review studies. At the end of our research, we were confident that by redesigning some of these pages, Radical Yes will increase its website’s user experience and therefore increase engagements and conversions.
The pages we focused on were the Home Page, Product Listing Pages, Product Detail Pages and Search Result Pages. And those were the low hanging fruit, that would bring maximum value to the business. Throughout the execution process, Design was as inclusive as possible and Development execution was as methodical and as possible. It was a combination of design thinking and agile development, that finally brought us to the successful launch of the newly optimised Radical Yes website.
Best of class User Interface
Optimised product browsing and shopping
Smooth presentation of content, browsing options and product information, backed up by friction-free interactions makes an online shop worth loving. It builds customer loyalty not just online, but equally remarkable offline.
Result focused
Increased performance
Add to Cart, Checkout and sales Conversion rates up 6 months post launch.
Add to Cart rate up 17% at 5.36%
Checkout rate up 16% at 3.19%
Conversion rate up 24% to 2.15% (of visits)
Award Winning
Best in digital retail & shopping
The Radical Yes website was awarded as the Gold Winner in Melbourne Design Awards 2019, in the Digital category of Retail & Shopping.
Since launching the new Relab-improved eCommerce site our Add to Cart, Checkout and Conversion rates are all up. We also get more returning customers. We think these are great results and it has really given us the confidence to invest more in advertising, which has also paid off!
