There are two target audiences in this project. First, the Business Owners or Administrators who manages their activities in the office and have difficulty locating their refrigerant & gas cylinder assets. They are looking for an easy solution that can be used by their staff, saves time and ultimately saves them money at the long tail. This group are typically male, 30-40 years of age with medium-high tech literacy.

The next group are the Technicians, who are going to be critical for this solution to work. They are on site daily holding the assets, that were often times misplaced. This group are lookign for a tool that is extremely easy to use, intuite and quickly accessible on the go. They want to spend less time fiddling with tech and more time getting work completed. Generally male, 17-30 years of age, with medium-high tech literacy.

There are many players in the refrigerant retail space, however when it comes to cylinder management services, there is not many competitors. Being the largest supplier in the industry, Reece Group saw a huge opportunity in this space, by providing a great asset management tool to their trade customers, hence the Flexitrak applications.

The key purpose is to provide traceability to customer accounts. Evolving Flexitrak this way will strategically help Reece and its network become digital leaders in the HVAC-R industry and increase the gap further with their competitors. In doing so, the business will be able to own the space, while continuing to improve their customers lives through meaningful tools that help them become more succesful.

Successful launch with a staggering increase in user activity by 280% only in the first 10 days

Reece Group on track to have the biggest market share for refrigerants in HVAC-R industry

MVP requirements delivered on time, on budget, just under 9 weeks - exceeding management expectation