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Reece Group

Reece Group

Reece Group

~  Case Study

maX mobile app, from Design Sprint to execution of a market leading online tool.

~  Case Study

maX mobile app, from Design Sprint to execution of a market leading online tool.

maX mobile app, from Design Sprint to execution of a market leading online tool.

maX mobile app, from Design Sprint to execution of a market leading online tool.

- - -

GV Design Sprint
Project management

User research
Creative strategy

UI/UX design

- - -

GV Design Sprint
Project management

User research
Creative strategy

UI/UX design

- - -

GV Design Sprint
Project management

User research
Creative strategy

UI/UX design

- - -

GV Design Sprint
Project management

User research
Creative strategy

UI/UX design

- - -

GV Design Sprint
Project management

User research
Creative strategy

UI/UX design

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Relab was approached by Reece Group to lead the redesign of one of its most important digital asset – the maX mobile app, a B2B online business management system that allows their customers to easily search for products, create quotes, place orders and track deliveries.

Relab was approached by Reece Group to lead the redesign of one of its most important digital asset – the maX mobile app, a B2B online business management system that allows their customers to easily search for products, create quotes, place orders and track deliveries.

Relab was approached by Reece Group to lead the redesign of one of its most important digital asset – the maX mobile app, a B2B online business management system that allows their customers to easily search for products, create quotes, place orders and track deliveries.

Relab was approached by Reece Group to lead the redesign of one of its most important digital asset – the maX mobile app, a B2B online business management system that allows their customers to easily search for products, create quotes, place orders and track deliveries.

As a leader in the trade, plumbing and bathroom supplies industries, Reece always looks for innovative and better ways for constant improvement in providing their offering to their customer. Aligning with the business’ value in creating customers for life through remarkable experiences, the maX B2B trade app was see as one of the drivers to the success in achieving this business goal. It is to create a transactional experience that is easy, accessible and transparent that ordering and interacting with the mobile app will eventually be so much easier than going into a physical branch or store.

To uncover customer pain points and build empathy in the project teams, various preliminary research were conducted including User Testing of the previous app, a review of analytics insights, ‘shadowing’ customer personas and reviews of the previous app workflows. Based on the findings, our team recommended Reece to implement a Google Ventures methodology known as the Design Sprint, which is a 5-day process of prototyping and user testing to validate ideas or solve problems as a team.

Research were compiled, proto-persona defined and business challenge identified – Relab facilitated the 5-day Design Sprint workshop. At the end of the session, the business saw a high fidelity prototype that was relevant, specific and tested by real users, resulting in high value insights, feedback and suggestions that informed the next iteration steps of the project. A few smaller sprints were carried for further improvements and iteration. Throughout the process our design team at Relab worked closely with Reece Tech mobile team to execute and produce both iOS and Android versions of the new maX mobile app.

The result was a simple, intuitive design that offers complete visibility on every transactions. Some of the key complex features that were made easy were:

  • Smart product search and ordering that speeds up everyday tasks
  • Personalised home screen that keeps users on track
  • Clarity on what was ordered and when it’s arriving
  • Easy access to account and invoice information anywhere

As a leader in the trade, plumbing and bathroom supplies industries, Reece always looks for innovative and better ways for constant improvement in providing their offering to their customer. Aligning with the business’ value in creating customers for life through remarkable experiences, the maX B2B trade app was see as one of the drivers to the success in achieving this business goal. It is to create a transactional experience that is easy, accessible and transparent that ordering and interacting with the mobile app will eventually be so much easier than going into a physical branch or store.

To uncover customer pain points and build empathy in the project teams, various preliminary research were conducted including User Testing of the previous app, a review of analytics insights, ‘shadowing’ customer personas and reviews of the previous app workflows. Based on the findings, our team recommended Reece to implement a Google Ventures methodology known as the Design Sprint, which is a 5-day process of prototyping and user testing to validate ideas or solve problems as a team.

Research were compiled, proto-persona defined and business challenge identified – Relab facilitated the 5-day Design Sprint workshop. At the end of the session, the business saw a high fidelity prototype that was relevant, specific and tested by real users, resulting in high value insights, feedback and suggestions that informed the next iteration steps of the project. A few smaller sprints were carried for further improvements and iteration. Throughout the process our design team at Relab worked closely with Reece Tech mobile team to execute and produce both iOS and Android versions of the new maX mobile app.

The result was a simple, intuitive design that offers complete visibility on every transactions. Some of the key complex features that were made easy were:

  • Smart product search and ordering that speeds up everyday tasks
  • Personalised home screen that keeps users on track
  • Clarity on what was ordered and when it’s arriving
  • Easy access to account and invoice information anywhere

As a leader in the trade, plumbing and bathroom supplies industries, Reece always looks for innovative and better ways for constant improvement in providing their offering to their customer. Aligning with the business’ value in creating customers for life through remarkable experiences, the maX B2B trade app was see as one of the drivers to the success in achieving this business goal. It is to create a transactional experience that is easy, accessible and transparent that ordering and interacting with the mobile app will eventually be so much easier than going into a physical branch or store.

To uncover customer pain points and build empathy in the project teams, various preliminary research were conducted including User Testing of the previous app, a review of analytics insights, ‘shadowing’ customer personas and reviews of the previous app workflows. Based on the findings, our team recommended Reece to implement a Google Ventures methodology known as the Design Sprint, which is a 5-day process of prototyping and user testing to validate ideas or solve problems as a team.

Research were compiled, proto-persona defined and business challenge identified – Relab facilitated the 5-day Design Sprint workshop. At the end of the session, the business saw a high fidelity prototype that was relevant, specific and tested by real users, resulting in high value insights, feedback and suggestions that informed the next iteration steps of the project. A few smaller sprints were carried for further improvements and iteration. Throughout the process our design team at Relab worked closely with Reece Tech mobile team to execute and produce both iOS and Android versions of the new maX mobile app.

The result was a simple, intuitive design that offers complete visibility on every transactions. Some of the key complex features that were made easy were:

  • Smart product search and ordering that speeds up everyday tasks
  • Personalised home screen that keeps users on track
  • Clarity on what was ordered and when it’s arriving
  • Easy access to account and invoice information anywhere

As a leader in the trade, plumbing and bathroom supplies industries, Reece always looks for innovative and better ways for constant improvement in providing their offering to their customer. Aligning with the business’ value in creating customers for life through remarkable experiences, the maX B2B trade app was see as one of the drivers to the success in achieving this business goal. It is to create a transactional experience that is easy, accessible and transparent that ordering and interacting with the mobile app will eventually be so much easier than going into a physical branch or store.

To uncover customer pain points and build empathy in the project teams, various preliminary research were conducted including User Testing of the previous app, a review of analytics insights, ‘shadowing’ customer personas and reviews of the previous app workflows. Based on the findings, our team recommended Reece to implement a Google Ventures methodology known as the Design Sprint, which is a 5-day process of prototyping and user testing to validate ideas or solve problems as a team.

Research were compiled, proto-persona defined and business challenge identified – Relab facilitated the 5-day Design Sprint workshop. At the end of the session, the business saw a high fidelity prototype that was relevant, specific and tested by real users, resulting in high value insights, feedback and suggestions that informed the next iteration steps of the project. A few smaller sprints were carried for further improvements and iteration. Throughout the process our design team at Relab worked closely with Reece Tech mobile team to execute and produce both iOS and Android versions of the new maX mobile app.

The result was a simple, intuitive design that offers complete visibility on every transactions. Some of the key complex features that were made easy were:

  • Smart product search and ordering that speeds up everyday tasks
  • Personalised home screen that keeps users on track
  • Clarity on what was ordered and when it’s arriving
  • Easy access to account and invoice information anywhere
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Discover more benefits of the Design Sprint process at Relab 

Discover more benefits of the Design Sprint process at Relab

Discover more benefits of the Design Sprint process at Relab

Discover more benefits of the Design Sprint process at Relab

Discover more benefits of the Design Sprint process at Relab

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“Relab was able to take us from customer research to a fully functional app design in five days. The design sprint process allowed us to test assumptions, learn from experts and trial our new design with customers which gives me confidence that our new design is going to resonate with customers.”



Luisa Bradshaw-Wiley

Digital Marketing Coordinator, Reece Group

"Relab was able to take us from customer research to a fully functional app design in five days. The design sprint process allowed us to test assumptions, learn from experts and trial our new design with customers which gives me confidence that our new design is going to resonate with customers."

Luisa Bradshaw-Wiley
Digital Marketing Coordinator, Reece Group

"Relab was able to take us from customer research to a fully functional app design in five days. The design sprint process allowed us to test assumptions, learn from experts and trial our new design with customers which gives me confidence that our new design is going to resonate with customers."

Luisa Bradshaw-Wiley
Digital Marketing Coordinator, Reece Group

"Relab was able to take us from customer research to a fully functional app design in five days. The design sprint process allowed us to test assumptions, learn from experts and trial our new design with customers which gives me confidence that our new design is going to resonate with customers."

Luisa Bradshaw-Wiley
Digital Marketing Coordinator, Reece Group

"Relab was able to take us from customer research to a fully functional app design in five days. The design sprint process allowed us to test assumptions, learn from experts and trial our new design with customers which gives me confidence that our new design is going to resonate with customers."

Luisa Bradshaw-Wiley
Digital Marketing Coordinator, Reece Group

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A customer obsessed digital design agency

A customer obsessed digital design agency

A customer obsessed digital design agency

A customer obsessed digital design agency

A customer obsessed digital design agency

Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+613 9421 5069
hello@relab.com.au


Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+613 9421 5069
hello@relab.com.au


Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+613 9421 5069
hello@relab.com.au


Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+61 3 9421 5069
hello@relab.com.au

Suite 1, Level 1
8-10 Shelley Street
Richmond VIC 3121

+61 3 9421 5069
hello@relab.com.au

Copyright © 2019 Relab Studios Pty Ltd.  All rights reserved.

Copyright © 2019 Relab Studios Pty Ltd.  All rights reserved.