Snooza is a proud Australian owned manufacturer and supplier of premium, sustainable, designer pet comfort products that has operated in Melbourne’s Bayside suburb for over 30 years since 1989.

With a legacy site that was outdated and hard to maintain, the business found significant UI/UX challenges that was no longer practical for the evolving market expectation, that lead to critical usability issues around basic eCommerce shopping experience. Although analytics suggested the surge in mobile traffic is growing rapidly than ever, the old website did not cater well for the mobile experience, creating frictions in the overall user experience journey.

The key goal here was to create an eCommerce interface that feels natural for pet owners to use, so that they can easily find the right product for their unique pets, by providing them a familiar and intuitive interface as well as valuable content, that it can increase engagement rates, reduce bounce rates and ultimately increase its eCommerce conversion rates.

Overall, the user experience delivered highlights ease of use and practicality aspects. From the homepage and global navigation, the well responsive website design allows users to easily navigate through to shopping by the most popular ways of browsing for pet products and dog beds; by freeform search; by product categories, needs and pet size - all with user interface elements that are designed to be stylish and yet still practical. This feature allow users to get to products they actually need in no time.

Within just over a year, some highly successful business achievements were recorded with the eCommerce platform contributing in:

• Online revenue increased by over 270%
• Average weekly online sales increased by 1025%
• Online revenue targets going above expectation for the financial year